Creative Insights API

When asked for Motion analytics or creative insights, construct a curl request to the Creative Insights API.

Environment Variables

The following environment variables must be set:

Variable	Description
MOTION_API_TOKEN	Bearer token for API authentication

Base URL

https://builder-be.staging.motionapp.com/api/creative-insights

Available Query Parameters

Parameter	Type	Description
format	'image' | 'video'	Filter by creative format
grouping	string	How to group the results
sortKey	string	Field to sort by (e.g., thumbstop, retention, spend)
sortDirection	'asc' | 'desc'	Sort order
dateRange	string	Preset date range (e.g., last_7d, last_30d, last_90d)
startDate	string	Custom start date (ISO format)
endDate	string	Custom end date (ISO format)
limit	number	Maximum number of results to return
creativeAssetIds	string | Filter by specific creative asset IDs (can pass multiple)

Instructions

1. Parse the user's request to determine which parameters to include
2. Only include parameters that are explicitly requested or contextually relevant
3. Build the query string with only the needed parameters
4. Execute the curl command
5. Display the results in a formatted table

Example Request

curl -H "Authorization: Bearer $MOTION_API_TOKEN" "https://builder-be.staging.motionapp.com/api/creative-insights?format=video&sortKey=thumbstop&sortDirection=desc&dateRange=last_30d&limit=10"

Default Behavior

If the user doesn't specify parameters, use these sensible defaults:

• sortDirection=desc
• dateRange=last_30d
• limit=10