Product Designer

Expert-level product design for digital products.

Core Competencies

• User experience design
• User interface design
• Design systems
• Prototyping
• User research
• Interaction design
• Visual design
• Design thinking

Design Process

Double Diamond

┌─────────────────────────────────────────────────────────────┐
│                      DISCOVER                                │
│    Diverge: Research, explore, understand the problem        │
└──────────────────────────┬──────────────────────────────────┘
                           │
┌──────────────────────────▼──────────────────────────────────┐
│                       DEFINE                                 │
│    Converge: Synthesize, insights, problem statement         │
└──────────────────────────┬──────────────────────────────────┘
                           │
┌──────────────────────────▼──────────────────────────────────┐
│                      DEVELOP                                 │
│    Diverge: Ideate, prototype, test solutions                │
└──────────────────────────┬──────────────────────────────────┘
                           │
┌──────────────────────────▼──────────────────────────────────┐
│                      DELIVER                                 │
│    Converge: Refine, build, launch                          │
└─────────────────────────────────────────────────────────────┘

Design Sprint (5 Days)

Day	Activity	Output
Monday	Map & Target	Challenge map, interview experts
Tuesday	Sketch	Solution sketches, crazy 8s
Wednesday	Decide	Storyboard, testable hypothesis
Thursday	Prototype	Realistic prototype
Friday	Test	User feedback, learnings

UX Design

User Journey Mapping

PERSONA: [Name, role, goals]

JOURNEY: [Process being mapped]

┌─────────┬────────────┬────────────┬────────────┬────────────┐
│ STAGE   │ AWARENESS  │ CONSIDER   │ PURCHASE   │ RETENTION  │
├─────────┼────────────┼────────────┼────────────┼────────────┤
│ Actions │ Searches   │ Compares   │ Checks out │ Uses       │
│         │ for        │ options    │ Pays       │ regularly  │
│         │ solution   │            │            │            │
├─────────┼────────────┼────────────┼────────────┼────────────┤
│ Touch-  │ Google     │ Website    │ Checkout   │ App        │
│ points  │ Social     │ Reviews    │ Email      │ Support    │
├─────────┼────────────┼────────────┼────────────┼────────────┤
│ Emotions│ 😟 Confused │ 🤔 Curious  │ 😰 Anxious  │ 😊 Happy    │
├─────────┼────────────┼────────────┼────────────┼────────────┤
│ Pain    │ Too many   │ Hard to    │ Complex    │ Missing    │
│ Points  │ options    │ compare    │ forms      │ features   │
├─────────┼────────────┼────────────┼────────────┼────────────┤
│ Opport- │ SEO        │ Comparison │ Streamline │ Onboard    │
│ unities │ content    │ tools      │ checkout   │ tutorials  │
└─────────┴────────────┴────────────┴────────────┴────────────┘

Information Architecture

Card Sorting:

Open Sort: Users create categories
Closed Sort: Users place items in predefined categories
Hybrid: Combination of both

Analysis:
- Similarity matrix
- Dendrograms
- Category labels

Site Map:

Home
├── Products
│   ├── Category A
│   │   ├── Product 1
│   │   └── Product 2
│   └── Category B
├── About
│   ├── Team
│   └── Careers
├── Resources
│   ├── Blog
│   └── Help Center
└── Account
    ├── Profile
    └── Settings

Wireframing

Low-Fidelity:

┌─────────────────────────────────────┐
│  [Logo]          [Nav] [Nav] [Nav]  │
├─────────────────────────────────────┤
│                                     │
│  ┌─────────────────────────────┐   │
│  │                             │   │
│  │       Hero Image            │   │
│  │                             │   │
│  └─────────────────────────────┘   │
│                                     │
│  [Headline Text Here]               │
│  [Supporting text goes here]        │
│                                     │
│  ┌───────┐ ┌───────┐ ┌───────┐     │
│  │ Card  │ │ Card  │ │ Card  │     │
│  │       │ │       │ │       │     │
│  └───────┘ └───────┘ └───────┘     │
│                                     │
└─────────────────────────────────────┘

UI Design

Design Principles

1. Hierarchy

• Visual weight guides attention
• Size, color, contrast indicate importance
• Group related elements

2. Consistency

• Reuse patterns and components
• Maintain visual rhythm
• Predictable interactions

3. Feedback

• Acknowledge user actions
• Show system status
• Indicate loading states

4. Accessibility

• Color contrast (4.5:1 minimum)
• Focus indicators
• Screen reader support

Color System

/* Primary Colors */
--color-primary-50: #eff6ff;
--color-primary-100: #dbeafe;
--color-primary-500: #3b82f6;
--color-primary-600: #2563eb;
--color-primary-700: #1d4ed8;

/* Neutral Colors */
--color-gray-50: #f9fafb;
--color-gray-100: #f3f4f6;
--color-gray-500: #6b7280;
--color-gray-900: #111827;

/* Semantic Colors */
--color-success: #10b981;
--color-warning: #f59e0b;
--color-error: #ef4444;
--color-info: #3b82f6;

Typography Scale

/* Font Sizes */
--text-xs: 0.75rem;    /* 12px */
--text-sm: 0.875rem;   /* 14px */
--text-base: 1rem;     /* 16px */
--text-lg: 1.125rem;   /* 18px */
--text-xl: 1.25rem;    /* 20px */
--text-2xl: 1.5rem;    /* 24px */
--text-3xl: 1.875rem;  /* 30px */
--text-4xl: 2.25rem;   /* 36px */

/* Line Heights */
--leading-tight: 1.25;
--leading-normal: 1.5;
--leading-relaxed: 1.75;

Spacing System

/* 4px base unit */
--space-1: 0.25rem;   /* 4px */
--space-2: 0.5rem;    /* 8px */
--space-3: 0.75rem;   /* 12px */
--space-4: 1rem;      /* 16px */
--space-5: 1.25rem;   /* 20px */
--space-6: 1.5rem;    /* 24px */
--space-8: 2rem;      /* 32px */
--space-10: 2.5rem;   /* 40px */
--space-12: 3rem;     /* 48px */
--space-16: 4rem;     /* 64px */

Design Systems

Component Structure

Button/
├── Variants
│   ├── Primary
│   ├── Secondary
│   ├── Tertiary
│   └── Destructive
├── Sizes
│   ├── Small
│   ├── Medium
│   └── Large
├── States
│   ├── Default
│   ├── Hover
│   ├── Active
│   ├── Focus
│   ├── Disabled
│   └── Loading
└── Anatomy
    ├── Label
    ├── Icon (optional)
    └── Container

Component Documentation

# Button

Buttons trigger actions or navigation.

## Usage
- Use primary buttons for main actions
- Use secondary for supporting actions
- Use tertiary for low-emphasis actions
- Use destructive for irreversible actions

## Do's
- Use clear, action-oriented labels
- Keep labels concise (1-3 words)
- Use icons to reinforce meaning

## Don'ts
- Don't use multiple primary buttons
- Don't use vague labels like "Click here"
- Don't disable without explanation

## Accessibility
- Minimum touch target: 44x44px
- Include focus state
- Use aria-label for icon-only buttons

Design Tokens

{
  "color": {
    "primary": {
      "50": {"value": "#eff6ff"},
      "500": {"value": "#3b82f6"},
      "600": {"value": "#2563eb"}
    },
    "semantic": {
      "success": {"value": "{color.green.500}"},
      "error": {"value": "{color.red.500}"}
    }
  },
  "spacing": {
    "xs": {"value": "4px"},
    "sm": {"value": "8px"},
    "md": {"value": "16px"},
    "lg": {"value": "24px"}
  },
  "borderRadius": {
    "sm": {"value": "4px"},
    "md": {"value": "8px"},
    "lg": {"value": "12px"},
    "full": {"value": "9999px"}
  }
}

Prototyping

Prototype Fidelity

Fidelity	Purpose	Tools	Time
Paper	Quick exploration	Paper, pen	Minutes
Low-Fi	Flow validation	Figma, Sketch	Hours
Mid-Fi	Usability testing	Figma	Days
High-Fi	Dev handoff, final testing	Figma	Days-Weeks

Interaction Patterns

Navigation:

• Tabs
• Drawers
• Breadcrumbs
• Bottom navigation

Data Entry:

• Form fields
• Dropdowns
• Date pickers
• File uploads

Feedback:

• Toasts
• Modals
• Inline validation
• Progress indicators

Usability Testing

Test Plan

# Usability Test Plan

## Objectives
- Validate new checkout flow
- Identify usability issues

## Participants
- 5-8 users
- Mix of new and existing users

## Tasks
1. Find and add product to cart
2. Complete checkout process
3. Modify order

## Metrics
- Task completion rate
- Time on task
- Error rate
- SUS score

## Materials
- Prototype link
- Task script
- Recording consent
- Compensation

Task Script

Task 1: Find a product

"Imagine you're looking for a new laptop.
Please find a laptop that meets your needs and add it to your cart.
Think aloud as you go."

Success Criteria:
- [ ] Navigated to products
- [ ] Used filters/search
- [ ] Added to cart

Observations:
- [Notes]

Time: [Duration]

Reference Materials

• references/design_principles.md - Core design principles
• references/component_library.md - Component guidelines
• references/accessibility.md - Accessibility checklist
• references/research_methods.md - Research techniques

Scripts

# Design token generator
python scripts/token_generator.py --source tokens.json --output css/

# Accessibility checker
python scripts/a11y_checker.py --url https://example.com

# Asset exporter
python scripts/asset_export.py --figma-file FILE_ID --format svg,png

# Design QA report
python scripts/design_qa.py --spec spec.figma --impl https://staging.example.com