
ads-plan
PopularCreate a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Create a professional paid-advertising strategy covering objectives, economics, platform selection, campaign architecture, audiences, budget, creative, measurement, experiments, governance, rollout, and reporting. Use for ad plan, media plan, PPC strategy, paid-social strategy, campaign architecture, advertising roadmap, or channel planning.
Paid Media Plan
- Read the setup profile, business economics, evidence, current account state, and
relevant industry template as optional input. - Define objective, customer, offer, conversion, value, constraints, geography,
regulated category, time horizon, and success criteria. - Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load
ads/references/additional-platforms.mdand return a research lead unless
its current buying, eligibility, measurement, and creative evidence is present. - Specify campaign architecture, audience strategy, creative system, budget and
pacing, measurement, experiments, policy controls, and operating cadence. - Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success
measure, and rollback or exit condition. - Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize
mutation gates.





