appllama-app-design-skill

Appllama App Design Skill

You are building screens that will sit on a phone next to the best-designed apps
in the world. The user will compare your output to those apps within seconds of
launching it. This skill defines the bar and the method for clearing it.

The Prime Directive: study before you draw

Never design a screen from imagination when you can study how top apps solved
the same screen. Real, shipping, revenue-ranked apps encode thousands of hours
of design iteration and A/B testing. Your first move on any screen is research:

1. If the Appllama MCP is connected, pull real screens for the category and
   screen type you are building (see the appllama-usage skill for the exact
   research playbooks). Study 20–30 screens before writing a line of UI code.
2. Extract the pattern, not the pixels: layout skeleton, information
   hierarchy, control choices, spacing rhythm, where the primary CTA sits, what
   gets an illustration vs. plain text, how progress is communicated.
   Note: every Appllama image and video carries a small Appllama watermark in
   the top-left corner. It is provenance, not design — ignore it when reading
   a screen (it may sit over the status bar or a back button) and never
   reproduce it in anything you build.
3. Then design your screen: same proven skeleton, your product's voice.
   Copying a competitor's screen 1:1 is both lazy and legally risky; shipping a
   screen that ignores every convention users already know is worse.

Platform baseline

Default stack assumptions (override only if the project already differs):

• Expo + Expo Router, React Native, TypeScript.
• react-native-reanimated for motion, react-native-gesture-handler for
  gestures, @shopify/flash-list (or FlashList v2) for any list that can grow.
• expo-image for images (and SF Symbols via source="sf:name" on iOS),
  expo-video / expo-audio (never the deprecated expo-av).
• react-native-safe-area-context for insets. Never hard-code notch numbers.
• process.env.EXPO_OS over Platform.OS for compile-time platform checks.

Native fidelity laws

These are the details that separate "web page in a wrapper" from "native app".
Violating any of them is a finding, not a style preference.

1. Semantic colors, both themes, day one. Use system/semantic color tokens
   (e.g. Color from expo-router on iOS: Color.ios.label,
   Color.ios.secondarySystemBackground; Material dynamic colors on Android).
   Every screen must render correctly in light AND dark before it is "done".
   Never pass semantic color objects into Reanimated animated styles — resolve
   to strings first.
2. Native controls over rebuilt ones. Switch, Slider, SegmentedControl,
   context menus, date pickers: use the native control or a faithful wrapper.
   A rebuilt toggle that animates 50 ms differently than iOS's reads as fake
   instantly.
3. SF Symbols / Material Symbols for iconography. On iOS prefer SF Symbols
   (expo-image with sf: sources, or expo-symbols); they inherit weight,
   optical size, and Dynamic Type behavior. Do not mix three icon families on
   one screen.
4. Typography is hierarchy. Use the platform type ramp (Large Title / Title
   / Headline / Body / Footnote on iOS). One display size per screen. Tabular
   numerals (fontVariant: ['tabular-nums']) for anything that counts, times,
   or prices. Text selectable on data users may want to copy.
5. Continuous corners. borderCurve: 'continuous' on every rounded
   rectangle. Squircles are the single cheapest "feels iOS" win that exists.
6. Shadows via CSS boxShadow, not legacy shadow*/elevation props.
   Shadows are for elevation logic, not decoration — one elevation system per
   app.
7. Spacing rhythm. Pick a base unit (4 or 8) and never leave it. Prefer
   flexbox gap over margin stacking. ScrollView padding goes in
   contentContainerStyle, never on the ScrollView itself.
8. Safe areas and the Dynamic Island are part of the design. Screens must
   be verified with content scrolled under the island / status bar (does the
   blur/fade treatment hold?), with the home indicator (does the bottom CTA
   clear it?), and in landscape if supported.
9. Navigation titles belong to the navigator. Use the stack's native title
   (and large-title collapse behavior on iOS) rather than a hand-rolled header
   whenever possible.
10. Haptics are punctuation. Selection tick when a value passes a step,
    light impact when something snaps home, notification success/error for
    outcomes — on the same frame as the visual, one per user action, never
    the only feedback. Never on scroll, never in loops.
11. Format numbers like a product, not a database: 1.4M, 38k, $4.99. Trim
    trailing zeros. Localize dates.
12. Root scroll behavior: screens that can ever overflow wrap content in a
    ScrollView (first component in the route) with
    contentInsetAdjustmentBehavior="automatic". Use useWindowDimensions,
    never Dimensions.get().

Navigation laws

Navigation is the part of a screen a screenshot can't show, and users feel
it in ten seconds. Every transition answers three questions: what is the
destination to here, must the user be able to come back, and what does back
(chevron, iOS edge swipe, Android hardware back) do afterwards.

1. Push goes deeper, replace moves on. router.push when the user will
   want to return here; router.replace / <Redirect> when coming back
   would land in a state the world has moved past; router.dismissTo(href)
   for "finish this flow and land on X". Back undoes navigation, never
   events.
2. Presentation is meaning. A self-contained task with steps →
   presentation: 'modal' with its own stack and its own Cancel/Done; a
   short interruption (picker, filters, item options) → formSheet with
   detents, drag-to-dismiss; immersive content → fullScreenModal with an
   explicit Close; something floating over a still-visible screen (confirm
   card, lightbox, coach mark) → transparentModal overlay; destructive
   confirms → action sheet; item actions → native context menu; share /
   web / photo picking → the system controller, never a rebuilt route. A
   sheet that grows a second step was a modal all along; if a link could
   open it, it is a route, not a useState sheet.
3. One-way doors leave the stack. Sign-in on a wall app, finished
   onboarding (Skip included), a purchase, a completed session: guard with
   Stack.Protected and land with replace, so back can never re-enter
   the old state — Android back from home exits the app, never shows
   Login; a paid paywall never re-opens. But keep the user's place:
   sign-in demanded by one action (save, follow, buy) is a modal over the
   screen that completes the action where it was tapped, and a paywall
   opened from a feature dismisses back onto the feature, unlocked — never
   replace('/(tabs)') from there.
4. Back is blocked in exactly two cases — an irreversible request in
   flight (seconds, with visible progress) and unsaved work in a modal
   (ask first), both via usePreventRemove on the modal's root screen.
   Transient in-screen state (selection mode, an expanded search, an open
   in-screen sheet) consumes the first back, then back leaves. Anything
   else that traps back — a funnel, a rating prompt — is a defect; the
   edge swipe works everywhere else.
5. Tabs are peers. No slide between tabs, each tab keeps its own stack,
   re-tapping the active tab pops to its root; full-attention screens
   (composer, player, checkout) live in the root stack above the tabs.
   Deep links land with a real stack underneath (initialRouteName /
   withAnchor); cold start lands by state, splash held until session
   state has resolved — never a Login flash before Home.
6. Study the grammar, not just the pixels. Walking a winning flow on
   Appllama, note what each step is — push, modal, sheet — and copy that
   consistency.

Anti-slop laws

AI-built apps share a look, and users file it under "template" within seconds.
Each of these is a default ban — there is always an override when the brand
explicitly asks for the thing AND you can articulate why it fits this product.

1. No AI-default styling. Purple/indigo gradient CTAs with a glow,
   glassmorphism on every card, mesh-gradient heroes, confetti for minor
   events, sparkles in headings — that is the model's house style, not
   design. Your palette, materials, and layout come from the reference
   screens you studied, never from the priors you'd reach for unprompted.
2. One accent, locked. Pick one accent color and it is THE accent on
   every screen — no blue CTA on one screen and teal on the next, no new hue
   appearing in screen seven. Neutrals carry the app; the accent is spent
   where the money is (primary action, active state, progress).
3. One grey family. Warm greys or cool greys — never both in one app.
4. Shape lock. One corner-radius scale, stated as a rule ("actions are
   pills, cards 16, inputs 8") and never violated. Mixed radii without a
   stated rule read as assembled-from-parts.
5. No emoji as iconography. Icons are SF Symbols / Material Symbols
   (fidelity law 3). Emoji appear only when the product's voice is genuinely
   chat-native or playful — sparingly, in content, never in chrome.
6. One label per intent. "Get started", "Start now", and "Begin" are the
   same intent — pick one phrasing and use it everywhere it appears.
7. Emphasis stays in the family. Emphasize a word with weight or italic
   of the same typeface; injecting a serif word into a sans headline (or vice
   versa) for visual interest is amateur.
8. Ship full state cycles, not the happy path. Static-successful-state-
   only is the default failure mode: skeletons must match the final layout's
   shape, empty states are composed (and say how to fill them), errors are
   inline and specific.
9. The slop pre-flight is mechanical. Before any flow reaches the
   simulator pass, count: distinct accent hues (must be 1), distinct corner
   radii (all from the stated scale), emoji in UI chrome (0), gradients
   without a brand reason (0), duplicate labels for one intent (0). A failed
   count is a fix, not a judgment call.

Motion laws

Motion is the highest-leverage polish surface and the easiest to overdo.
Decide in this order:

• The frequency gate comes first. Met 100+ times a day (tab switch,
  keyboard, scroll, back) → the platform default and nothing else; tens a
  day (press, row select) → near-imperceptible, under 150 ms; occasional
  (sheets, modals, toasts) → standard motion; delight only on rare,
  first-time moments. Tabs never slide; screen transitions stay native.
  Passing this gate with zero lines of code is a success — when unsure,
  the strongest move is to delete the animation.
• Name the purpose in one word — feedback, spatial continuity, state
  change, preventing a jarring cut, explanation, delight — or don't build
  it. Data the user is reading never moves for style.
• If a finger was involved, it's a spring. Start from the live value
  (capture it on grab), hand the release velocity into the spring, pick
  the target from projected momentum so a flick commits, rubber-band past
  boundaries, stay grabbable mid-flight. One vocabulary per app —
  { duration: 400, dampingRatio: 1 } to settle, { 300, 0.8 } for
  sheets — and bounce only when the gesture carried momentum.
• Everything else is timing, under 300 ms, strong ease-out
  (Easing.bezier(0.23, 1, 0.32, 1) — built-in curves are too weak; never
  ease-in on an entrance). Press feedback lands on press-in, 100–150 ms:
  scale 0.97 on buttons and cards, a background highlight (never scale) on
  list rows, opacity on bar buttons. Exits are faster than entrances and
  leave the way they came in; enter from scale(0.95) + fade, never
  scale(0); menus grow from their trigger (centered modals exempt).
• Gesture → animation never hops the JS thread. Worklets + shared
  values (.get()/.set(); scheduleOnRN — Reanimated 4's runOnJS —
  only at gesture end), transform/opacity only, no entering on
  recycled list rows, never animate a header's height (translate inside a
  fixed clip), keyboard-tracking UI via react-native-keyboard-controller
  — never a keyboard listener plus a guessed duration.
• Respect Reduce Motion: your spatial motion collapses to cross-fades;
  native transitions stay the system's.
• The bar: 60 fps through the hero flow, measured on a release build on
  the slowest device you support — Expo Go and dev builds hide exactly
  the jank you're hunting
  (references/performance.md). Watch the
  recording once for feel, once frame by frame, and again next day with
  fresh eyes.

State architecture

Screens that feel great are screens whose state is boring:

• Server state in TanStack Query (or the project's equivalent): caching,
  retries, optimistic updates. Never useEffect+fetch.
• Client state in a small atomic store (Zustand/Jotai). Broad "app state"
  contexts cause the re-render cascades that make UIs feel heavy.
• Ephemeral UI state (open/closed, focus, scroll) stays local to the
  component.
• Optimistic by default: taps reflect instantly, reconcile in the
  background, roll back loudly on failure.
• Uncontrolled TextInputs for high-frequency typing surfaces; controlled
  inputs are a top-3 cause of typing jank.
• Persist tiny client state in MMKV, not AsyncStorage, when latency shows.

Perceived performance

• Skeletons only for content whose shape you know; otherwise progressive
  reveal. Never a full-screen spinner for a partial update.
• FlashList for every list; give stable keys.
• Preload the next screen's data on press-in, not on navigation-complete.
• Images: right-size sources, expo-image with recyclingKey in lists,
  thumbhash/blurhash placeholders.
• Cold-start TTI and bundle discipline live in
  references/performance.md — apply the
  measure → optimize → re-measure loop, never blind memoization.

Image & illustration assets

When a screen calls for illustration, empty-state art, hero imagery, or icons
beyond the symbol set:

• Generate assets with the best image model available to you (e.g. an
  imagegen tool or the Higgsfield MCP/CLI if connected) at the highest
  quality settings, then downscale to @1x/@2x/@3x. Never upscale.
• One visual language per app: pick a style (gradient-mesh, flat-duotone,
  3D-clay, hand-drawn, mascot style) and generate ALL assets in that same style, same
  palette, same lighting. A mixed-style asset set reads as template slop.
• Prompt for transparent or solid-flat backgrounds matched to your surface
  color; composite artifacts (white halos, wrong-color mattes) are an
  automatic redo.
• Full asset pipeline and prompt patterns:
  references/image-assets.md.

The simulator loop (non-negotiable)

A screen does not exist until you have seen it running. The loop:

1. Implement → launch in the iOS Simulator (or Android emulator).
2. Screenshot and actually look: alignment, optical centering, spacing
   rhythm, truncation with long content, dark mode, Dynamic Type at XL.
3. Run the full-motion pass below — screenshots prove layout; they prove
   nothing about motion.
4. Fix, relaunch, re-verify. Repeat until you cannot find a defect — then run
   the checklist in references/simulator-loop.md
   once more.

Do not declare a screen finished from code review alone. Do not stop at "looks
fine" — stop at "cannot find a flaw at 100% zoom".

The full-motion pass (mandatory, per flow)

Every flow is evaluated as moving pictures in the simulator, never as
stills. Screen-record the entire flow end to end
(xcrun simctl io booted recordVideo flow.mov), exercising ALL of it:

• every screen transition, push/pop, tab switch
• every back path — chevron, edge swipe, Android hardware back — and, after
  each one-way door (sign-in, onboarding done, purchase, finished session),
  an attempt to go back that must fail to re-enter the old state
• every modal and sheet: present, drag, dismiss — and cancel mid-drag
• the keyboard, both directions: appear (does the layout glide, is the
  focused input visible?) and dismiss (does anything jump-cut?)
• every user interaction: press states, gesture follow-through, interrupted
  gestures, rapid taps, scroll flings at the extremes

Watch the recording twice: once at full speed for feel, once scrubbing
frame by frame. You are hunting:

• dropped or stuttered frames — the bar is a sustained 60 fps through
  every transition, measured, not vibed
• one-frame flashes: white/unstyled first paint, wrong-theme frames mid-
  transition, color pops where a surface briefly renders the wrong token
• layout jumps, double-render pops, springs that clip or overshoot into
  content, elements that reflow after appearing

The whole recording must play like one native piece — smooth end to end,
zero UX glitches. One glitchy frame means the flow is not done.

Definition of done, per screen

• [ ] Studied 10+ real reference screens for this screen type (via Appllama
  MCP when available) and can name the pattern you adopted
• [ ] Navigation answered: what this screen is (push / modal / sheet /
  overlay / replace), what back does from it on iOS and Android, and —
  behind a one-way door — that back cannot re-enter the old state
• [ ] Light + dark mode verified in the simulator
• [ ] Safe areas / Dynamic Island / home indicator verified
• [ ] Long-content, empty, loading, and error states designed — not defaulted
• [ ] Motion: the full flow screen-recorded and scrubbed — entrances,
  presses, transitions, modals, keyboard — native feel, zero glitch or
  wrong-color frames; Reduce Motion respected; 60 fps measured on a
  release build on the slowest supported device
• [ ] Dynamic Type XL doesn't break layout; text is selectable where useful
• [ ] All tap targets ≥ 44pt; contrast passes in both themes
• [ ] Assets: single style family, crisp at @3x, no compositing halos
• [ ] List surfaces virtualized; no controlled-input jank; no re-render storms
  (profiled, not guessed)

References

File	Load when
references/native-controls.md	Choosing/wiring iOS+Android native controls, menus, pickers, sheets
references/motion.md	Any Reanimated work: gestures, transitions, springs, layout animations
references/performance.md	Jank, slow TTI, big bundles, memory leaks, profiling method
references/image-assets.md	Generating illustrations/icons/hero art with image models
references/simulator-loop.md	Final verification checklist + device matrix