data-manager-api-audience-ingestion

data-manager-api-audience-ingestion

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Guides developers through managing (adding, removing, and clearing) audience members for Google products using the Data Manager API and its associated client libraries. Use this skill when the user wants to upload audience members, remove specific users, or clear/replace an entire audience for Customer Match, mobile device ID audiences, or any other audience use case supported by the Data Manager API. Don't use for uploading events or conversions (use the data-manager-api-event-ingestion skill).

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Updated 8/21/2026
SKILL.md
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data-manager-api-audience-ingestion
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Guides developers through managing (adding, removing, and clearing) audience members for Google products using the Data Manager API and its associated client libraries. Use this skill when the user wants to upload audience members, remove specific users, or clear/replace an entire audience for Customer Match, mobile device ID audiences, or any other audience use case supported by the Data Manager API. Don't use for uploading events or conversions (use the data-manager-api-event-ingestion skill).

Data Manager API Audience Ingestion

Implementation Workflow

Prerequisites

  • Authentication & Library Installation: If you need to set up access to
    the Data Manager API or install the client and utility libraries, refer to
    the data-manager-api-setup skill.
  • Audience Creation (if needed): If the user does not have an existing
    audience or needs to create a new one, use the
    Create an Audience reference. This step
    provides the product_destination_id needed for the ingestion or removal
    requests.

Step 1: Identify Use Case & Read Documentation

  • Determine Destination Account Type: [CRITICAL] If it's not clear where
    the data is being sent (e.g., Google Ads, Display & Video 360, etc.), STOP
    and CLARIFY with the user BEFORE generating any code. Do not assume Google
    Ads by default. This maps to the account_type field of the
    operating_account in the Destination.
  • Read the implementation guide: Read the relevant guide for your
    destination and use case. Do this before answering questions or writing code
    because each destination has unique payload structures, consent rules, and
    required fields.
Destination Audience Type Accepted Data Types Upload Guide Remove All/Replace All Guide
Google Ads Customer Match composite_data.user_data (contact info), mobile_data (device IDs), user_id_data (user IDs) Upload Data Remove All/Replace All
Display & Video 360 (DV360) Customer Match composite_data.user_data (contact info), mobile_data (device IDs) Upload Data Remove All/Replace All

Step 2: Retrieve Code Sample

[!IMPORTANT] If writing or updating an ingestion script, ALWAYS retrieve the
relevant code sample to use as a reference:

Language Sample
Python ingest_audience_members.py
Java IngestAudienceMembers.java
PHP ingest_audience_members.php
Node ingest_audience_members.ts
.NET IngestAudienceMembers.cs

Step 3: Retrieve Migration Guides

[!IMPORTANT] If refactoring code to upgrade from another Google API, ALWAYS
extract the full contents of the relevant field mapping guide.

Google Ads
Display & Video 360

Step 4: Implementation

Implement the ingestion logic using the following checkpoints:

  • [ ] Initialize Client: Instantiate the Data Manager client
    (IngestionServiceClient).
  • [ ] Define Destinations: Build the Destination object using the
    product_destination_id and the appropriate account configurations:
    operating_account (target account receiving data), login_account (if
    authenticating using a manager account or a data partner account), and
    linked_account (if you're a data partner accessing the account via a
    partner link to a manager account). STRONGLY RECOMMENDED: Refer to the
    Configure destinations and headers
    guide for more details on configuring destinations.
  • [ ] Format User Data: If sending an IngestAudienceMembersRequest or
    RemoveAudienceMembersRequest, refer to Formatting User
    Data
    to properly normalize and hash user identifiers using
    the utility library.
  • [ ] Construct Payload: Build the appropriate request payload based on
    the operation:
    • Add: IngestAudienceMembersRequest
    • Remove: RemoveAudienceMembersRequest
    • Remove All: RemoveAllAudienceMembersRequest
  • [ ] Support Validation: Support sending the validate_only boolean
    option on the payload to allow developers to validate schemas without
    actually applying changes.
  • [ ] Send Request: Execute the appropriate method and record the returned
    request_id for later diagnostics:
    • Add: ingest_audience_members
    • Remove: remove_audience_members
    • Remove All: remove_all_audience_members
  • [ ] Check for Ingestion Warnings: If any non-required field had a
    validation failure, the response from ingest_audience_members will also
    include field_warnings, a list of FieldWarning objects detailing the
    issues.
  • [ ] Retrieve Request Status: Check the status of the ingestion request
    using diagnostics. Since request processing is asynchronous, a successful
    response (HTTP 200 OK returning a request_id) only indicates the payload
    was received. To check if the records actually succeeded, partially
    succeeded, or failed to process, query client.retrieve_request_status
    using the request_id. Skipping this step is a common user mistake.

Critical Gotchas

  • If sending hashed user identifiers in user_data for
    ingest_audience_members or remove_audience_members, you must set the
    encoding field on the IngestAudienceMembersRequest to HEX or BASE64.
  • If uploading to a Customer Match audience, the terms_of_service field is
    required on the IngestAudienceMembersRequest to indicate the user has
    accepted the policies.
  • Only set the address field on UserIdentifier if all required fields
    (postal_code, family_name, given_name, region_code) are present;
    incomplete address fields will cause the API request to fail.
  • product_destination_id must be a numeric string. It is NOT a resource
    name.
  • The enum values for ConsentStatus are CONSENT_GRANTED and
    CONSENT_DENIED. Do not use the values GRANTED and DENIED.
  • Field names on UserIdentifier are email_address and phone_number. Do
    not use the Google Ads API field names hashed_email and
    hashed_phone_number.
  • Do not call the diagnostics endpoint (retrieve_request_status) if
    validate_only is set to true.

Error Handling & Troubleshooting

Inspecting Error Payloads & Ingestion Warnings

[!IMPORTANT]
Refer to Understand API Errors
for a detailed guide on how to understand the structure of errors and warnings
returned by the API.

Retrieving Request Status (Diagnostics)

Periodically poll for status using exponential backoff, starting at least 30
minutes after sending the request.

  1. Call client.retrieve_request_status using
    RetrieveRequestStatusRequest(request_id=...).
  2. Loop through request_status_per_destination in the response to inspect
    each target's request_status.
  3. If processing is complete and request_status is SUCCESS,
    PARTIAL_SUCCESS, or FAILED, inspect diagnostic values:
    • Audience Status: Check the status specific to your request:
      • Ingest: Check the data-type-specific status nested under
        audience_members_ingestion_status (e.g.,
        composite_data_ingestion_status).
      • Remove Individual Members: Check the data-type-specific status
        nested under audience_members_removal_status (e.g.,
        composite_data_removal_status).
      • Remove All Members: There are no nested status fields or record
        counts available to check for this request type.
      • Record Count: If applicable (ingest or remove individual
        members), check record_count (nested inside the data-type-specific
        status object) which includes both success and failure.
      • Identifier Counts: If applicable (ingest or remove individual
        members), check the data-type-specific count field nested inside the
        status object (e.g., data_type_counts if uploading or removing
        composite data, or mobile_id_count if uploading or removing
        mobile IDs). Refer to the Diagnostics
        Guide

        for other count fields.
      • Match Rate Range: For uploads of user_data and
        composite_data, check upload_match_rate_range nested inside the
        status object.
    • Error Details: If status is FAILED or PARTIAL_SUCCESS, inspect
      each error's reason and record_count under
      error_info.error_counts.
    • Warning Details: Inspect each warning's reason and record_count
      under warning_info.warning_counts (even if the destination status is
      SUCCESS).

API Reference