营销与 SEO
SEO、内容营销、活动和增长工作流
Skills 列表
amazon-advertising-strategy
Comprehensive Amazon advertising strategy and campaign optimization. Sponsored Products, Sponsored Brands, Sponsored Display campaign management, budget allocation, ACoS optimization, and performance tracking. Use when the user asks about Amazon PPC, advertising strategy, campaign optimization, or Amazon ads management.
nexscope-ai
d2c-marketing
Build and execute marketing strategy for Direct-to-Consumer (DTC) brands — customer acquisition, retention, email flows, social proof, subscription models, and repeat purchase mechanics. Use when the user says "DTC marketing", "direct to consumer", "D2C strategy", "selling directly to customers", "cut out the middleman", "DTC brand", "e-commerce brand marketing", "how do we get direct customers", "DTC growth", "consumer brand marketing", "we sell direct", or is building a brand that sells its products directly without retail or distribution middlemen.
arnabbagxdinfluencer-marketing
Build an influencer marketing strategy — finding influencers, briefing, contracts, deliverables, performance tracking, micro vs macro strategy, outreach, and FTC compliance. Use when the user says "influencer marketing", "influencer strategy", "work with influencers", "influencer outreach", "influencer brief", "find influencers", "micro influencer", "macro influencer", "nano influencer", "creator marketing", "brand ambassador", "influencer campaign", "influencer collaboration", "seed influencers", "gifting influencers", "paid influencer", "influencer ROI", or wants to use influencers or creators to grow the brand.
arnabbagxdgoogle-ads
Plan, build, and optimize Google Ads campaigns — Search, Shopping, Performance Max, Display, and YouTube — including keyword research, match types, bidding strategy, Quality Score, ad extensions, conversion tracking, and ROAS optimization. Use when the user says "Google Ads", "Google advertising", "Google campaign", "search ads", "Google Shopping", "Performance Max", "PMax", "Google Display", "YouTube ads", "keyword targeting", "Google Ads strategy", "Google Ads optimization", "Google Ads account", "Google Ads not working", "search campaign", "Quality Score", "bidding strategy", "Google conversion tracking", or wants to run or improve paid advertising on Google.
arnabbagxdbrand-measurement
Define KPIs, metrics, and tracking systems to measure brand health, awareness, perception, and equity over time. Use when the user says "brand measurement", "brand metrics", "how do we measure the brand", "brand KPIs", "brand health tracking", "brand awareness metrics", "brand equity measurement", "is our brand working", "brand ROI", "brand performance", "brand tracking", "brand health score", "prove brand value", "brand dashboard", or needs to show stakeholders whether brand investment is delivering results.
arnabbagxdemail-marketing
Build and run a full email marketing channel — list building, deliverability, segmentation, newsletter strategy, campaign types, A/B testing, and email design. Use when the user says "email marketing", "email strategy", "email list", "newsletter", "email campaigns", "email list building", "email deliverability", "email open rates", "email segmentation", "email design", "email calendar", "grow my email list", "email marketing plan", "broadcast emails", "email engagement", or wants to use email as a primary owned marketing channel beyond just automated flows.
arnabbagxdb2b-brand-marketing
Build and execute brand marketing strategy for B2B companies — thought leadership, ABM brand layer, trust signals, LinkedIn presence, long sales cycle brand touchpoints, and enterprise credibility. Use when the user says "B2B marketing", "B2B brand", "business to business marketing", "selling to companies", "enterprise marketing", "we sell to businesses", "B2B brand strategy", "thought leadership strategy", "B2B content marketing", "account-based marketing brand", "B2B positioning", "how do we build trust with buyers", or is marketing a product or service sold to other businesses rather than consumers.
arnabbagxdugc-strategy
Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos and videos", or wants to use real customer content to build trust and reduce content production costs.
arnabbagxdamazon-listing-optimization
Amazon listing builder and optimizer for sellers. Two modes: (A) Create — build keyword-optimized listings from scratch using keyword lists + product characteristics + AI copywriting, (B) Optimize — audit existing listings, find keyword gaps, score across 8 dimensions, and rewrite with missing keywords. Integrates with amazon-keyword-research for keyword input. Works on 12 Amazon marketplaces. No API key required. Use when: (1) creating a new Amazon listing from keywords, (2) auditing an existing listing for SEO and conversion, (3) checking keyword coverage in title/bullets/description, (4) generating listing copy with target keywords and tone, (5) comparing listings against competitors, (6) preparing a listing for launch or relaunch.
nexscope-ai
post-writer-sms
When the user wants to write a social media post for LinkedIn, Twitter/X, Threads, Bluesky, Facebook, Instagram, TikTok, Pinterest, or YouTube. Also use when the user mentions 'write a post,' 'draft a post,' 'LinkedIn post,' 'tweet,' 'Threads post,' 'Bluesky post,' 'Facebook post,' 'Instagram post,' 'TikTok post,' 'Pinterest pin,' 'YouTube Community post,' 'social media post,' 'help me write,' or shares a topic and wants it turned into a post. For deeper visual-platform caption writing, see caption-writer-sms. For multi-part content, see thread-writer-sms. For carousels, see carousel-writer-sms. For opening lines, see hook-writer-sms.
blacktwisthook-writer-sms
When the user wants help writing opening lines, hooks, first sentences, video hooks, thumbnails titles, or pin titles that grab attention. Also use when the user mentions 'hook,' 'opening line,' 'first line,' 'scroll stopper,' 'attention grabber,' 'headline,' 'video hook,' 'on-screen hook,' 'YouTube title,' 'thumbnail text,' 'pin title,' 'how to start my post,' or 'nobody reads past my first line.' Covers text-first platforms (LinkedIn, Twitter/X, Threads, Bluesky) and visual-first platforms (Facebook, Instagram, TikTok, Pinterest, YouTube). Can be used standalone or invoked by other creation skills. For writing full posts, see post-writer-sms. For threads, see thread-writer-sms.
blacktwist
seo-optimizer
SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking
claude-office-skillsresume-tailor
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claude-office-skillsgoogle-ads-manager
Google Ads campaign management - campaign setup, keyword research, bid optimization, and performance reporting
claude-office-skillscross-border-ecommerce
Cross-border e-commerce expansion advisor. Scores target markets on 8 weighted dimensions (market size, ecommerce penetration, competition, regulatory complexity, logistics infrastructure, payment ecosystem, cultural distance, IP protection), compares 5 fulfillment models with cost and transit data, provides country-by-country tax/duty compliance guides (EU VAT/IOSS, UK VAT, US sales tax, CA GST, AU GST, JP consumption tax), maps local payment preferences by market, and builds a phased expansion roadmap. No API key required.
nexscope-ai
performance-reporter
Use when the user asks to "generate an SEO report" or "出月报"; builds multi-metric stakeholder reports and dashboards spanning traffic, rankings, authority, and content progress. Not for raw ranking deltas — use rank-tracker. SEO报告/绩效仪表盘
aaron-he-zhugeo-content-optimizer
Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor; not for net-new drafting — use seo-content-writer. AI引用优化/GEO优化/AI搜索
aaron-he-zhukeyword-research
Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题
aaron-he-zhu
firecrawl-seo-audit
Audit a website's SEO with Firecrawl. Use when the user asks for an SEO audit, metadata and heading review, sitemap/site-structure analysis, keyword opportunities, competitor SERP comparison, or prioritized search optimization recommendations.
firecrawl
stock-analysis
Analyze stocks and cryptocurrencies using Yahoo Finance data. Supports portfolio management (create, add, remove assets), crypto analysis (Top 20 by market cap), and periodic performance reports (daily/weekly/monthly/quarterly/yearly). 8 analysis dimensions for stocks, 3 for crypto. Use for stock analysis, portfolio tracking, earnings reactions, or crypto monitoring.
gracefullight
tiktok-research
Research public TikTok videos, comments, creators, profiles, related videos, and paid ad examples for audience evidence and creative benchmarks.
postplusaifacebook-research
Research public Facebook pages, groups, posts, reels, comments, ads, events, marketplace listings, and profiles for audience or competitor evidence.
postplusai
diagnose-seo
Structured diagnostic for technical SEO problems. Use when the user asks about crawl issues, indexation problems, why pages aren't being indexed, robots.txt questions, canonical errors, sitemap issues, rendering problems, or general technical SEO troubleshooting. For Core Web Vitals and page speed, see audit-speed.
calm-northmigrate-site
Guide a website migration without losing rankings — domain moves, CMS switches, URL restructures, HTTP to HTTPS, or redesigns. Use when the user asks about site migration, domain change, CMS migration, URL restructure, redesign SEO impact, redirect mapping, or how to move a site safely.
calm-north