研究与知识
研究、检索、摘要和知识工作
Skills 列表
advertising-kickoff
Before starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising skill they need, or wants a periodic advertising check-in - even if they name no skill at all. Prefer this whenever several skills could apply, since the collection has three colliding clusters - the hirer-vs-candidate pair, the budget cluster, the creative cluster - and it returns a short-list plus an ordered skill chain rather than a single guess. Do NOT use when the task already maps cleanly to one skill, such as a pure account audit - that is mbfinotti/advertising-skills@ad-account-diagnostic.
mbfinottiad-audience-targeting
Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaigns, or mapping an ICP onto ad audiences - even if they never say 'audience'. Covers B2B and B2C. Do NOT use to pick the seed customers behind a lookalike (mbfinotti/advertising-skills@lookalike-audience-seeds) or to sequence retargeting messages (mbfinotti/advertising-skills@retargeting-funnel).
mbfinottiad-buyer-group-mapper
Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually reaches them, sequenced by buying stage. Use whenever the user mentions a buying committee or buying group, decision makers, influencers or blockers, who signs off, targeting the economic buyer or a champion, per-role ad messaging, or whether one broad message beats per-role targeting - even if they never say 'buying committee'. Covers B2B committees and multi-decider household purchases. Do NOT use to size or build the audiences themselves - use mbfinotti/advertising-skills@ad-audience-targeting instead.
mbfinotti