营销与 SEO
SEO、内容营销、活动和增长工作流
Skills 列表
competitor-tracking
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
appeekyseasonal-aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
appeekycategory-positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
appeekycustom-product-pages
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
appeekyweb-to-app-funnel
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
appeeky
category-positioning
When the user wants to choose, change, or evaluate their App Store / Google Play category and subcategory — including primary vs secondary category trade-offs, chart-rank competitive analysis, category-driven discoverability, and how category choice affects featuring eligibility. Use when the user mentions "which category", "App Store category", "primary category", "secondary category", "change my category", "Health & Fitness vs Lifestyle", "Productivity vs Utilities", "rank higher in a smaller category", "category chart", "subcategory", "Play Store category", or "should I switch categories". For full ASO health beyond category, see aso-audit. For competitor analysis within the chosen category, see competitor-analysis. For chart movements within categories, see market-movers.
eronredweb-to-app-funnel
When the user wants to design or optimize the funnel that takes web visitors into installing and onboarding the app — including smart app banners, web-to-app deep links, deferred deep links, web onboarding (Stripe-paid web flow before app install), QR codes, "open in app" CTAs, and the trade-off between paying on web vs in-app. Use when the user mentions "web to app", "smart app banner", "Stripe before app", "web paywall before install", "Branch web SDK", "web funnel for app", "AppsFlyer OneLink web", "Universal Links", "App Links", "QR code to app", "open in app", "deferred deep link from web", or "should I sell on web first then push to app". For pure in-app onboarding, see onboarding-optimization. For deep link infra, see attribution-setup.
eronredcustom-product-pages
When the user wants to design, deploy, or measure Apple Custom Product Pages (CPP) — the alternate App Store product pages with different screenshots, preview videos, and promo text shown to users coming from specific URLs (typically ad campaigns or social posts). Use when the user mentions "Custom Product Page", "CPP", "alternate product page", "App Store URL variant", "ASA CPP", "campaign-specific landing page", "product page per audience", "App Store Connect CPP", "ppoUrl", "?cpp=" parameter, or "show different screenshots to different ad audiences". For App Store A/B tests on the default page, see ab-test-store-listing. For paid ad campaigns that route to CPPs, see apple-search-ads or ua-campaign.
eronredseasonal-aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites, see metadata-optimization.
eronredcompetitor-tracking
When the user wants to monitor competitor apps on an ongoing basis — tracking metadata changes, keyword shifts, screenshot updates, rating trends, or new features. Use when the user mentions "competitor monitoring", "track competitors", "competitor alert", "competitor changed their title", "watch a competitor app", "competitor weekly report", "competitive intelligence", or "what changed in competitor's listing". For a one-time deep competitive analysis, see competitor-analysis. For market-wide chart movements, see market-movers.
eronredapple-search-ads
When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.
eronred
contagious
使用STEPPS框架（社交货币、诱因、情绪、公共性、实用价值、故事）来设计口碑传播和病毒式传播。当用户提到“病毒式传播”、“口碑”、“可分享内容”、“社交货币”、“人们为什么分享”、“推荐计划”、“没人分享”或“让这个传播开来”时使用。在设计可分享功能、策划社交活动或构建通过同伴推荐传播的产品时也触发。涵盖环境诱因和高唤醒情绪内容。如需粘性信息，请参见made-to-stick。如需说服策略，请参见influence-psychology。
wondelaione-page-marketing
构建一个完整的营销计划，覆盖从陌生人到狂热粉丝的完整客户旅程。当用户提到“营销计划”、“营销策略”、“目标市场”、“独特卖点”、“潜在客户培育”、“客户生命周期价值”、“PVP指数”或“我不知道从哪里开始做营销”时使用。也适用于从零开始构建营销计划、选择获客渠道或设计端到端客户生命周期活动。涵盖PVP指数、渠道选择和推荐系统。关于品牌信息，请参见storybrand-messaging。关于转化优化，请参见cro-methodology。
wondelaihundred-million-offers
利用价值公式（Value Equation）、赠品堆叠（bonus stacking）、零风险担保（risk-reversing guarantees）以及合规紧迫感/稀缺性（ethical scarcity），打造让人无法拒绝的“大满贯 Offer”（Grand Slam Offer）。当用户提及“大满贯 offer”、“让我的 offer 更具吸引力”、“我该加什么赠品”、“担保策略”、“offer 命名”或“客户嫌贵”时触发使用。亦适用于打包产品以提升感知价值、支撑高溢价而非打折促销、设计退款担保或构建梯度方案以最大化转化率等场景。涵盖 MAGIC 命名公式与饥饿人群（starving-crowd）定位。关于产品定位请参考 obviously-awesome；关于主动销售/外呼销售请参考 predictable-revenue。
wondelaimarket-movers
当用户需要追踪 App Store 榜单排名变化、寻找飙升榜与下滑榜应用、监测打入 Top 100 的黑马 App，或者识别掉榜应用时使用。当用户提及“榜单异动”、“排名变化”、“谁在上涨”、“谁在下滑”、“新晋榜单”、“飙升榜”、“市场动态”等关键词时亦适用。如需获取更宏观的市场全景分析，请参阅 market-pulse；如需开展竞品关键词分析，请参阅 competitor-analysis。
eronredmarket-pulse
当用户需要全面的 App Store 市场概览、每日/每周市场简报，或者想综合查看榜单波动、趋势关键词、推荐应用和新上架应用时使用。当用户提到“市场概览”、“App Store 最近怎么样”、“市场简报”、“周报”、“市场趋势”或“市场现状”时，也可调用此 Skill。如果仅需查看榜单具体的排名变化，请参阅 market-movers；如果仅需查看关键词趋势，请参阅 keyword-research。
eronredapp-analytics
当用户想要搭建、解读或优化其 App 的数据分析与埋点追踪体系时使用。当用户提及“数据分析”、“埋点追踪”、“指标”、“KPI”、“App Store Connect 分析”、“安装追踪”、“漏斗”、“归因”或“我的 App 表现怎么样”等关键词时，亦可触发此 Skill。如需进行 A/B 测试，请参阅 `ab-test-store-listing`；如需分析留存指标，请参阅 `retention-optimization`。
eronredreview-management
当用户需要分析、回复或优化其 App 的用户评价与评分时使用。当用户提到“评价”、“评分”、“差评”、“怎么获取更多好评”、“回复评价”或“应用评分下滑”时也可触发。如需开展更全面的 ASO 审计，请参阅 aso-audit；对于导致差评的留存问题，请参阅 retention-optimization。
eronredua-campaign
当用户想要规划或优化买量/付费用户获取（UA）投放方案时使用。当用户提及“Apple Search Ads”、“ASA”、“用户获取”、“付费广告”、“买量”、“UA”、“广告投放”、“下载量/安装量投放”、“Facebook 应用广告”、“TikTok 广告”或“单次安装成本 (CPI)”时，也可调用此 Skill。如果是针对自然新增/有机增长，请参考 aso-audit；如果是针对新应用发行的买量，请参考 app-launch。
eronredcompetitor-analysis
当用户想要分析竞争对手的App Store策略、发现关键词差距或了解竞争定位时使用。当用户提到“竞争对手分析”、“竞争研究”、“关键词差距”、“我的竞争对手在做什么”或“将我的应用与...比较”时也使用。如需针对关键词的研究，请参阅keyword-research。如需元数据撰写，请参阅metadata-optimization。
eronredmetadata-optimization
当用户想要优化 App Store 元数据（如标题、副标题、关键词字段或应用描述）时使用。当用户提到“优化标题”、“ASO元数据”、“关键词字段”、“字符限制”、“应用描述”或“帮我写副标题”时也可触发。如需查找关键词，请参考 keyword-research。如需全面 ASO 审计，请参考 aso-audit。
eronred
interview-prep-generator
根据简历生成STAR故事、练习问题和谈话要点
paramchoudharyresume-quantifier
寻找添加量化指标的机会，并在无法获取精确数据时估算数值
paramchoudharyresume-tailor
根据特定职位描述定制简历，同时保持真实性
paramchoudhary