营销与 SEO

ad-creative

34Kmarketing-seo

当用户希望为任何付费广告平台生成、迭代或规模化广告创意——包括标题、描述、主要文本或完整的广告变体时使用。也适用于用户提及“广告文案变体”、“广告创意”、“生成标题”、“RSA标题”、“批量广告文案”、“广告迭代”、“创意测试”、“广告效果优化”、“帮我写一些广告”、“Facebook广告文案”、“Google广告标题”、“LinkedIn广告文本”或“我需要更多广告变体”时。每当用户需要大规模生成广告文案或对现有广告进行迭代时使用此技能。有关广告系列策略和定向，请参阅 ads。有关落地页文案，请参阅 copywriting。

coreyhaines31

copywriting

33Kmarketing-seo

当用户想要为任何页面撰写、重写或改进营销文案时使用，包括首页、落地页、定价页、功能页、关于页或产品页。当用户说“为……写文案”、“改进这段文案”、“重写这个页面”、“营销文案”、“标题帮助”、“CTA文案”、“价值主张”、“标语”、“副标题”、“首屏文案”、“折叠区以上”、“这段文案太弱”、“让这个更有说服力”或“帮我描述我的产品”时也使用。每当有人在处理需要说服或转化的网站文本时使用。对于邮件文案，请参见emails。对于弹窗文案，请参见popups。对于编辑现有文案，请参见copy-editing。

coreyhaines31

seo-maps

地图智能用于本地SEO：地理网格排名追踪、通过API进行GBP资料审计、跨平台（Google/Tripadvisor/Trustpilot）评论分析、跨平台NAP验证、竞争对手半径映射以及LocalBusiness Schema生成。三个层级：免费（Overpass + Geoapify）、DataForSEO、DataForSEO + Google。当用户提到“地图”、“地理网格”、“排名追踪”、“GBP审计”、“评论速度”、“竞争对手半径”或“SoLV”时使用。

seo-local

本地SEO分析，涵盖Google商家资料优化、NAP一致性、引用健康度、评论信号、本地结构化标记、地点页面质量、多地点SEO及行业特定建议。检测业务类型（实体店、服务区域企业、混合型）和行业垂直领域。当用户提及“本地SEO”、“Google商家资料”、“GBP”、“地图包”、“本地包”、“引用”、“NAP一致性”、“服务区域”或“多地点”时使用。

seo-plan

为新网站或现有网站制定战略性SEO规划。提供行业特定模板、竞争分析、内容策略和实施路线图。当用户提到“SEO计划”、“SEO策略”、“SEO规划”、“内容策略”、“关键词策略”、“内容日历”、“网站架构”或“SEO路线图”时使用。

seo

针对任何网站或业务类型的全面SEO分析。包括全站审计、单页分析、技术SEO（可爬取性、可索引性、包含INP的核心网页指标）、Schema标记、内容质量（E-E-A-T）、图片优化、站点地图分析，以及面向AI概览/ChatGPT/Perplexity的GEO。支持行业检测：SaaS、电商、本地、出版商、代理商。触发关键词：SEO、审计、schema、核心网页指标、站点地图、E-E-A-T、AI概览、GEO、技术SEO、内容质量、页面速度、结构化数据。

competitor-analysis

11Kmarketing-seo

Analyze one competitor's organic footprint, ranking keywords, content themes, backlinks, and gaps.

every-app

competitive-landscape

11Kmarketing-seo

Map SEO market leaders, winning content themes, keyword coverage, backlinks, and strategic gaps.

every-app

keyword-research

11Kmarketing-seo

Discover keyword opportunities, evaluate metrics and SERPs, and save/tag promising terms.

every-app

minimalist-review

9.8Kmarketing-seo

Review any business decision, plan, or strategy through the minimalist entrepreneur lens. Use when someone wants a gut-check on a business decision, wants to simplify their approach, or needs to decide between options.

slavingia

ads-apple

7.7Kmarketing-seo

用于审计 Apple Ads 归因测量、AdServices 与 AdAttributionKit、广告系列与关键词结构、Search Match（搜索匹配）、App Store 展位、自定义产品页面（CPP）、出价、预算、MMP 对账以及违规合规政策。适用于 Apple Ads、Apple Search Ads (ASA)、App Store 广告、Search Match、自定义产品页面、AdServices 或 Apple 应用安装广告系列。

ads-competitor

7.6Kmarketing-seo

研究竞争对手的付费广告存在、信息传达、创意、格式、落地页、关键词和竞价信号、透明广告库以及支持平台上的战略空白。适用于竞争对手广告、广告库、广告间谍、竞争性PPC分析、竞争对手创意、Google Ads透明度、Meta广告库或付费媒体竞争对手研究。

ads-plan

7.6Kmarketing-seo

创建专业的付费广告策略，涵盖目标、经济学、平台选择、广告系列架构、受众、预算、创意、衡量、实验、治理、推广和报告。适用于广告计划、媒体计划、PPC策略、付费社交策略、广告系列架构、广告路线图或渠道规划。

saas-economics-efficiency-metrics

6.5Kmarketing-seo

Evaluate SaaS unit economics and capital efficiency. Use when deciding whether the business can scale efficiently or needs correction.

deanpeters

grow-business

2.1Kmarketing-seo

Guided journey from a business with lucky months to a repeatable growth engine that produces a forecast. Orchestrates nine skills phase by phase - one-page-marketing, hundred-million-offers, predictable-revenue, contagious, influence-psychology, crossing-the-chasm, cold-start-problem, lean-analytics, negotiation - asking the user questions at every decision point and recording results in the project docs/ folder (MARKETING.md, OFFER.md, METRICS.md, GROW-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to build a marketing and sales system, manufacture predictable pipeline, engineer word-of-mouth and referrals, or says ''revenue is real but lumpy and I need growth that repeats''. If the offer, retention, or operations underneath are broken, run improve-business first; with no paying customers yet, start with create-business; when the product itself must carry the growth loops, use grow-app. For one framework in isolation, invoke that skill directly.

wondelai

metadata-optimization

When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.

competitor-analysis

When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.

app-analytics

When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.

ua-campaign

When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.

review-management

When the user wants to analyze, respond to, or improve their app reviews and ratings. Also use when the user mentions "reviews", "ratings", "negative reviews", "how to get more reviews", "review response", or "my rating is dropping". For broader ASO audit, see aso-audit. For retention issues causing bad reviews, see retention-optimization.

market-pulse

When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.

market-movers

When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.

apple-search-ads

When the user wants to set up, optimize, or scale Apple Search Ads (ASA) campaigns — including keyword bidding, match types, campaign structure, Creative Product Sets, CPP routing, and ROAS optimization. Use when the user mentions "Apple Search Ads", "ASA", "Search Ads", "Search tab ads", "Today tab ads", "CPT", "TTR", "Search Match", "exact match", "broad match", "CPP in ads", "ASA bidding", or "Search Ads budget". For Meta/Google UAC/TikTok paid UA, see ua-campaign.