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Skills 列表
ugc-strategy
Build a User Generated Content (UGC) strategy — getting customers to create content, review generation, UGC briefs for creators, social campaigns, contest mechanics, legal rights management, and repurposing UGC in paid ads. Use when the user says "UGC", "user generated content", "get customers to create content", "customer content", "UGC ads", "UGC creators", "organic UGC", "UGC strategy", "how do we get customers to post about us", "brand hashtag", "UGC brief", "influencer UGC", "UGC for ads", "customer photos and videos", or wants to use real customer content to build trust and reduce content production costs.
arnabbagxdbrand-architecture
Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the user says "brand architecture", "sub-brand", "brand portfolio", "master brand", "house of brands", "branded house", "product naming system", "how do our brands relate", "parent brand", "brand hierarchy", "brand family", "we have multiple products and need a naming system", "brand extension", "new product launch under existing brand", or when a company has grown beyond a single brand and needs a system to manage brand relationships.
arnabbagxdbrand-launch
Plan and execute a new brand launch — from internal rollout to public debut. Use when the user says "launch the brand", "brand launch plan", "how do we introduce the brand", "brand reveal", "brand debut", "going public with the brand", "announcing the new brand", "brand launch strategy", "pre-launch brand", "brand rollout", "introducing our brand to the market", or is ready to take a new or refreshed brand from internal to external. Also use for soft launches, hard launches, and phased rollouts.
arnabbagxd
vitess
Vitess 最佳实践、查询优化和连接故障排查，适用于 PlanetScale Vitess 数据库。在处理 Vitess 数据库、分片、VSchema 配置、keyspace 管理或 MySQL 扩展问题时加载。
planetscaleneki
Overview and information about Neki, the sharded Postgres product by PlanetScale. Load when working with Neki-related tasks and the need to scale or shard postgres. Load when facing Postgres scaling or sharding issues.
planetscale
ui
Unity UI expert for menus, HUDs, screens, panels, buttons, labels, and all visual interface elements. Handles questions about UI in scenes or prefabs (how many elements, what exists, structure analysis), styling changes (colors, borders, backgrounds, fonts, spacing, rounded corners), layout adjustments, and UI generation. Routes to UI Toolkit, uGUI, or IMGUI based on project context.
unity-technologiesui-ugui
Unity uGUI (Canvas-based) UI expert. Understands, edits, and generates Canvas hierarchies, RectTransforms, Layout Groups, and prefab UI. Use for requests involving Canvas, uGUI, RectTransform, or .prefab UI files.
unity-technologiesui-uitk
Unity UI Toolkit expert for Unity 6.0+. Understands, edits, and generates UXML and USS files with flex-based layouts. Use for requests involving .uxml, .uss, UI Toolkit, UIElements, UIDocument, UI runtime binding, Custom UI Elements, Manipulators or PanelSettings.
unity-technologiesbrand-messaging
Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand statement", or needs consistent language across all communications. Also use when messaging feels inconsistent across channels or teams.
arnabbagxdmeta-ads
Plan, build, and optimize Meta advertising campaigns on Facebook and Instagram — campaign structure, audience targeting (core, custom, lookalike), creative formats, pixel setup, retargeting strategy, budget scaling, and ROAS optimization. Use when the user says "Meta ads", "Facebook ads", "Instagram ads", "Facebook advertising", "Meta advertising", "Meta campaigns", "Facebook campaign", "Instagram campaign", "Meta ad strategy", "ROAS", "Meta pixel", "Facebook pixel", "lookalike audiences", "Meta retargeting", "scaling Meta ads", "Facebook ad account", "Meta ads manager", "Facebook ads not working", or wants to run or improve paid social advertising on Facebook or Instagram.
arnabbagxdbrand-context
Foundation skill that captures and stores core brand context — identity, audience, positioning, values, and voice. Use when the user says "set brand context", "save my brand info", "store brand details", "brand profile", "create brand context file", "update brand context", or when starting any brand project for the first time. Every other brand skill reads this file first. Always run this before beginning any brand work if the context file doesn't exist yet.
arnabbagxdtarget-audience
Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.
arnabbagxdcompetitor-branding
Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape before defining their own position.
arnabbagxdbrand-audit
Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market perception. Use when the user says "brand audit", "brand review", "assess our brand", "is our brand consistent", "brand health check", "brand analysis", "something's off with our brand", "our brand feels outdated", "brand diagnosis", "review our brand", "brand gap analysis", or wants to understand where their brand is strong and where it needs work before investing in brand development.
arnabbagxdbrand-story
Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story", "origin story", "founder story", "why we exist", "about us", "our story", "company narrative", "brand narrative", "write our about page", "tell our story", "founding story", "brand history", or wants to articulate the deeper purpose and human story behind the brand. Also use when the About Us page feels generic or corporate and needs a rewrite.
arnabbagxd
firecrawl-research-index
Find the papers that answer a research query in Firecrawl's research paper index — a corpus of paper abstracts whose largest share is biomedical and life-science literature (PubMed, bioRxiv, medRxiv), alongside arXiv preprints in CS, physics, and math — using semantic search, semantic and structural expansion, and in-body verification. Use this skill for literature-finding and paper-retrieval tasks of any kind, including clinical, biomedical, drug, gene, disease, and other life-science questions, whether the answer is a single paper or a full multi-paper set. The index is reached only through the `firecrawl_research_*` MCP tools or the `firecrawl research` CLI subcommands. Calling `firecrawl_search` with its `categories` option set to `["research"]` is a different feature — it filters ordinary web search to research-affiliated websites (the list includes PubMed, bioRxiv, medRxiv, arXiv, and publisher sites) and returns page results from them, without querying the paper records in this index.
firecrawlbrand-guidelines
Create a comprehensive brand standards document — covering logo usage, color, typography, voice, messaging, and application rules. Use when the user says "brand guidelines", "brand standards", "brand book", "style guide", "brand guide", "brand manual", "brand rules", "brand documentation", "brand toolkit", "onboarding designers or copywriters", "need a document for the team", "brand consistency across teams", or wants to codify all brand decisions into a reusable reference document.
arnabbagxdbrand-packaging
Create a packaging design brief — structure, visual direction, hierarchy, materials, and unboxing experience. Use when the user says "packaging design", "packaging brief", "product packaging", "packaging direction", "label design", "packaging identity", "unboxing experience", "packaging look and feel", "brief my packaging designer", "packaging for my product", "packaging strategy", "retail packaging", "e-commerce packaging", "what should my packaging look like", or is briefing a designer, agency, or manufacturer on packaging requirements.
arnabbagxdfirecrawl-developer-index
Search an index of public repositories, GitHub issues, merged pull requests, repository READMEs, and curated documentation sites. Use when a programming question needs external documentation or upstream evidence.
firecrawl
exa-web-search-free
通过 Exa MCP 进行免费 AI 搜索。支持网页搜索新闻/信息、代码搜索 GitHub/StackOverflow 文档/示例、公司研究获取商业情报。无需 API 密钥。
sundial-orgfinance-news
市场新闻简报，附带AI摘要。当被问及股票新闻、市场动态、投资组合表现、早间/晚间简报、财经头条或价格提醒时使用。支持美国/欧洲/日本市场、WhatsApp投递以及英语/德语输出。
sundial-orgbrand-voice
Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand communicates.
arnabbagxdbrand-strategy
Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client information through a structured questionnaire, then generates a complete, polished brand strategy report. Use this skill whenever a user says "brand strategy", "create a brand report", "build brand strategy for my client", "brand questionnaire", "I have a new branding client", "help me do brand strategy", "brand identity strategy", "write a brand strategy document", or shares a client brief and wants a strategy output. Also triggers when a user uploads or pastes a completed brand questionnaire and asks to turn it into a report. Always use this skill for any brand strategy task — even casual mentions like "I need to do strategy for this brand" or "client filled the form, make the report".
arnabbagxd
amazon-ppc-campaign
Amazon PPC campaign builder and optimizer for sellers. Two modes: (A) Build — design a complete campaign structure from scratch with keyword groupings, bid calculations, and negative keyword lists, (B) Optimize — audit existing campaigns using search term reports, identify keyword funnel opportunities, calculate bid adjustments, and generate a week-by-week action plan. Integrates with amazon-keyword-research for keyword input. No API key required. Use when: (1) setting up Amazon PPC campaigns for a new product, (2) auditing existing campaign performance and ACoS, (3) optimizing keyword bids and negative keywords, (4) building Auto/Manual/Exact campaign structures, (5) analyzing search term reports for opportunities, (6) calculating break-even ACoS and target ACoS, (7) scaling profitable campaigns to Sponsored Brands or Display.
nexscope-ai