营销与 SEO

magicstarfishboost-seo-content-marketing-skill-suite

10marketing-seo

SEO & content marketing command suite with keyword research, technical audits, SERP analysis, and automated content workflows

reason-machines

bmad-marketing-growth-module

10marketing-seo

AI-powered marketing team module for BMAD Framework with 14 specialized agents and 6 workflows for complete SaaS growth

reason-machines

layer-image

4marketing-seo

Use when generating a still image with Layer: concept art, key art, illustrations, marketing images, icons, or any text-to-image run. Also when a prompt is not landing, when the aspect ratio or resolution is wrong, when a style or pose reference should steer the result, when readable text must appear in the image, or when several images must share one look. Keywords: txt2img, text to image, prompt, aspect ratio, negative prompt, style reference, seed.

layerai

devrel-analytics

2marketing-seo

Builds the tracking plan that instruments developer-relations surfaces - docs, blog, repositories, package registries, community venues, and off-web appearances - with an event taxonomy, an identity spine, link-tagging discipline, source-confidence labelling, and funnel views. Use when the user says "devrel tracking plan", "docs analytics", "utm discipline", "event taxonomy for our docs", "our GitHub numbers don't match analytics", "how do we instrument the developer funnel", "join docs traffic to signups", or wants to know why devrel numbers disagree between tools. Instrumentation layer only - which KPIs deserve a target belongs to samber/developer-relations-skills@devrel-metrics.

samber

app-marketplace-launch-marketing

2marketing-seo

Design a B2B SaaS marketplace operator's launch and ongoing app co-marketing program - sizing and gating the founding launch cohort, the keynote-anchored reveal and partner embargoes, featured-placement and app-of-the-month spotlight governance, and the budget split between marketplace-wide demand generation and rationed per-partner co-marketing (MDF, paid catalogs, tier gates). Use whenever the user mentions launching an app marketplace, picking launch partners, featured apps, partner spotlights, MDF, or a joint launch announcement - even if they never say "marketplace launch". Operator side only. Do NOT use for a vendor optimizing its own listing elsewhere - use samber/developer-platform-skills@integration-listing-optimization instead.

samber

release-management

1marketing-seo

Manage music releases using RELEASE.md documents stored in releases/{release-slug}/ within an artist workspace. Triggers when the user mentions an artist's album, EP, single, or project — or asks about release planning, DSP pitches, metadata, marketing, press materials, physical production, or tour coordination. First infer which artist and release the user means, then find or create the RELEASE.md. Use this skill to create, update, or pull data from release documents, and to generate deliverables like DSP pitches, press one-sheets, and production specs.

recoupable

influencer-campaign-brief

1marketing-seo

Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they never say brief. Starts after the deal is signed and reflects its terms exactly. Do NOT use for picking or vetting the creator - use mbfinotti/partnerships-skills@influencer-discovery-brief instead.

joint-gtm-planning

1marketing-seo

Plan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named partner, even if they never say GTM. Macro strategy only, no ad copy, email bodies, or asset production. Do NOT use for direct-vs-partner deal policy - use mbfinotti/partnerships-skills@co-selling-strategy instead.

reddit-automation

Find Reddit threads where people are genuinely asking for what you offer, then draft short, genuinely helpful replies — disclosing your affiliation honestly and naming your product only when it truly answers the question. Two moves: discovery — scan the right subreddits for real needs (recommendation asks, expressed pain, competitor mentions) and rank the few threads where you can actually help; drafting — write from real experience, respect each community's self-promo rules, and keep a human in the loop to review and post. This markets on Reddit the honest way: contribute value, disclose who you are, never astroturf. Distilled from the playbook behind doany.ai's Reddit agent. Triggers on "find reddit opportunities", "reddit marketing", "reddit automation", "reply on reddit for my product", "reddit community engagement", "reddit lead gen", or any ask to turn Reddit threads into genuine, disclosed marketing replies.

doany-skills

reddit-automation

flowkit-labs

sales-icp-definition

Defines the company's ideal customer profile (ICP) at sales-leadership altitude - the firmographic, technographic, behavioral and intent criteria, a weighted scoring rubric with explicit disqualifiers, and the refresh cadence that targeting keys off. Works from closed-won/lost deal data, or from founder-led discovery when deal data is thin. Covers B2B account ICPs and the equivalent B2C demographic/psychographic profile. Use whenever the user mentions the ideal or target customer, buyer profile, "who should we sell to", or targeting that is too broad, even without the letters ICP. Do NOT use for TAM/SAM/SOM sizing (mbfinotti/sales-skills@sales-market-sizing) or account fit scoring (mbfinotti/sales-skills@sales-account-segmentation).

sales-account-segmentation

Designs the account segmentation model between ICP and tier structure - which firmographic, technographic, intent and jobs-to-be-done signal layers define account fit, the weighted fit score calibrated from 12 months of closed-won deals, fit and readiness as separate axes, whitespace and expansion mapping, and how the model is encoded, routed and re-scored in the CRM. Covers B2B account segmentation and B2C value-based customer segmentation. Use whenever the user mentions account scoring, fit score, whitespace, book-of-business carve-up, or reps picking accounts on gut feel, even without the word segmentation. Do NOT use for tier cutoffs and coverage (mbfinotti/sales-skills@sales-account-tiering) or ICP criteria (mbfinotti/sales-skills@sales-icp-definition).

revops-radar

Build a personalised, time-budgeted watch list of RevOps / Sales Ops information sources - revops podcasts, revops newsletters, revops communities, industry events, and revops people to follow - every source verified still active, with a periodic refresh routine that keeps the list fresh. Use whenever the user mentions a revops radar, staying current in revenue operations, which revops newsletters or podcasts to subscribe to, which revops communities or conferences deserve their time, or who to follow in the field - even if they never say "radar". Tool-agnostic; B2B-SaaS-centric with explicit B2C guidance. Do NOT use for sales-specific sources - use mbfinotti/sales-skills@sales-radar instead.

ad-account-diagnostic

Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted ad spend, rising cost per lead, or says their ads used to work - even if they never say 'diagnostic'. Diagnosis only, and it stops at the click: post-click page problems are mbfinotti/advertising-skills@paid-landing-page-audit and creative decay is mbfinotti/advertising-skills@ad-creative-fatigue.

ad-attribution-gap

Quantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - even if they never say 'attribution'. Covers B2B (CRM-anchored) and B2C/ecommerce (order-system-anchored). Do NOT use to fix broken or missing tracking - use mbfinotti/advertising-skills@ad-conversion-tracking instead.

advertising-radar

Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or paid-social podcasts to follow, which communities or conferences deserve their time, or who to follow in performance marketing - even if they never say 'radar'. Do NOT use for career planning - use mbfinotti/advertising-skills@advertising-career instead.

advertising-career

Plan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialist, creative strategist, growth marketer - covering the junior to lead ladder, the five real interview formats (live account audit, mental-maths case, metric diagnosis, take-home, behavioural), an NDA-safe results portfolio, platform certifications, in-house vs agency vs freelance, and promotion and pay conversations. Use whenever the user asks how to get into paid media or PPC, preps a media-buyer or growth interview, wants an ad portfolio, or weighs an agency vs in-house move - even if they never say 'career'. Do NOT use for the employer side of hiring - use mbfinotti/advertising-skills@advertising-hiring instead.

retargeting-funnel

Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if they never say 'funnel'. Covers B2B and B2C, and produces a stage-by-stage plan rather than campaigns built inside an ad platform. Do NOT use to design cold prospecting audience tiers - use mbfinotti/advertising-skills@ad-audience-targeting instead.

ad-bidding-strategy

Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).

ad-campaign-consolidation

Evaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it never executes it. Use whenever the user mentions too many campaigns or ad sets, merging or restructuring an ad account, ad sets stuck in learning or learning limited, budget spread too thin, account simplification, or campaigns competing with each other - even if they never say 'consolidation'. Covers B2B and B2C on search, paid social, video, and professional-network platforms. Do NOT use to find out why the account underperforms in the first place - use mbfinotti/advertising-skills@ad-account-diagnostic instead.